Renta Dress and Tux
CASE STUDY
Rent A Dress and Tux
Branding, UX/UI, and WordPress Development for a Leading Las Vegas Formalwear Rental Business
Project Snapshot
| Client: | Rent A Dress and Tux |
| Industry: | Las Vegas, NV |
| Launch: | 2022 |
| Services: | Website Redesign • SEO Optimization • Booking System Development • Local Search Marketing |
"Lance and Candyce have done an amazing job getting us back on track, redesigning the website and making it much more user-friendly. As a result, we have had many more customers booking appointments successfully through the website. I highly recommend Neon Flamingo Creative for their thorough attention to detail and excellent communication."
Dianne
Founder, Rent A Dress and Tux
CASE STUDY
Rent A Dress and Tux
Branding, UX/UI, and WordPress Development for a Leading Las Vegas Formalwear Rental Business
The Challenge
Dianne had built a successful formalwear business with an impressive showroom and happy customers, but her website was holding her back. The outdated design looked unprofessional, the user experience was clunky, and worst of all, potential customers couldn't find her business when searching online. In the competitive Las Vegas bridal market, being invisible in search results meant losing customers to competitors every day.
Key Issues:
- Outdated website design that didn't reflect the business quality
- Poor search engine visibility losing potential customers daily
- Clunky user experience driving visitors away from the site
- No online appointment booking system causing phone tag delays
What We Built
We completely rebuilt the website with a focus on what customers actually needed. The new site guides visitors naturally through the browsing and booking process, making it easy for them to understand services and schedule appointments.
Our research showed exactly what terms customers were searching for, so we optimized the site around high-value keywords like "Las Vegas wedding dress rentals." We also implemented local SEO strategies to help the business show up when people searched in their area.
The new booking system eliminated the appointment scheduling headaches that were eating up Dianne's time while making it easier for customers to secure their preferred time slots.
Our Approach
Built a UX-focused website centered around the customer journey.
Implemented a streamlined booking system that allows customers to easily schedule fittings.
Conducted keyword research to target competitive, high-value search terms
(e.g., “Las Vegas wedding dress rentals”).
Optimized for on-page SEO and local search visibility.
The Results
Within six months, organic traffic increased by over 200%. More importantly, Rent A Dress and Tux now ranks #1 in Google's map pack and top organic results for competitive terms like "Las Vegas wedding dress rentals."
The streamlined booking system became a major revenue driver, converting website visitors into paying customers more effectively than ever before. Dianne went from being hard to find online to ranking at the top of her local market.
increase in organic traffic
since launch (see chart).
#1
in Google Map Pack and top organic results
for high-competition terms like “Las Vegas wedding dress rentals.”
Appointment bookings through the site became a key revenue driver.
The Results
Since 2022, we've continued optimizing and maintaining the website to keep performance strong. This long-term partnership ensures Dianne stays ahead of competitors and continues capturing the high-intent searches that drive her business.
The results speak for themselves: a local business that was practically invisible online now consistently outranks much larger competitors in one of the most competitive markets in the country.
